Here's a list of resources you can use to maximize the effectiveness of your site:

This is a collection of tools and sites designed to assist you in creating a better web site.

Feel free to use these as often as you feel the need.

The simpler and more user-friendly your site is, the more
sales it will generate. It's as simple as that. So you should
always be thinking about how you can remove any unnecessary
clutter, confusing links, or visual eyesores to let your sales
copy stand out.