Offline Marketing

    Would you run an ad or hand out a business card that didn't list your museum's address? Of course not. You want people to find you. But are you as vigilant about promoting your organization's online presence?

    There are dozens of offline opportunities every day for website promotion, but it's amazing how many of us forget to take advantage of them! A good rule of thumb is to include your website URL anywhere you would include your physical address or phone number.

    Your letterhead, business cards, brochures, flyers, press releases, ads and newsletters are obvious choices, of course, but don't stop there. When it comes to getting the word out about your website, the possibilities are almost endless.

Here are some other prime promotion spots to consider:

• Envelopes
• Address labels
• Fax cover sheets
• Invoices
• Checks
• Voice-mail and on-hold messages
• Membership cards
• Tickets
• Coupons
• Tour confirmations
• Postcards
• T-shirts
• Museum store packaging
• Menus
• Table cards
• Trade show materials
• Speaker handouts
• Promotional items
• Uniforms
• Museum vehicles
• Signs