Effective sales copy

    You must use effective sales copy. Your words are the entire foundation of your business. Most business failures are the result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use the following formula:

• Attention - Use a powerful headline that demands attention
• Interest - Intrigue interest and create curiosity
• Detail - Provide details about your product or service
• Action - Call for action