bullet2 Contact Page

Is Your Contact Page as Inviting as a Business Card?

    Have you written all the content throughout your site with personality and a strong sales focus, only to undermine the perception by posting a contact page that contains brief details and nothing else? Quick -- visit your contact page now and ask yourself 'Does this page alone encourage me to contact these people?'

    You may be thinking 'but all I want to do is sell Widgets!', and this may be so, but if a customer can't find a simple way to ask whether the Widgets you sell are the ones they need (even if you feel you've answered their questions on your Website), then you've just lost yourself a sale.

    It's the same with support information -- you may have covered every possible question you think a customer could ask about your service or product, but there'll always be something you've missed. Invite people to email or call you, and track these enquiries to gain direction for your next Website revision.

    It's more than asking every visitor to your site to email you (and, believe me, they won't), it's showing that you're there to listen, that you're trustworthy and that you encourage dialogue -- positive emotions that will only help you win that visitor.

    Many people consider the standard 'Contact Us' page on a Website to be like their business card, but the difference lies in the delivery. When you hand your business card to somebody, you encourage them to contact you when you speak to them, you smile at them and you gain the benefits of having their undivided attention. When they visit your Website, are you just going to give them your basic contact details?


Handy Contact Checklist

    Next time you develop or update a site, check that you've included the following: these points will encourage contact, and help you refine your site and encourage sales.

    • Always have more than one contact medium. Never only use email or telephone: people expect both.
    • Put your main telephone number and a customer service email address on every page of your Website.
    • Ensure that every page has at least one link to your contact information. It's even better if it has two (for instance, in the navigation menu as image, and then in footer as text).
    • Write opening text on your contact page that appeals by inviting dialogue from Website visitors.
    • Don't assume you've answered every customer question on the pages of your Website -- I can guarantee you haven't. Write all your site's content in a way that encourages customers to contact you if they have questions or feedback.
    • And last of all, once a site visitor has contacted you, reply as soon as you can. People expect email to be acted upon faster than a telephone message.


    Basic Information needs to be collected from your visitors to allow you to market your company to them in the future.

As a Minimum :

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THANK YOU FOR CONTACTING US !

Company
Title:
      
First Name
Last Name
Street
City
State
                      
Zip
Phone
E-Mail


Please check all that apply:

I want to receive Email Notices

I am interested in Web Hosting

I am interested in List Management

I am interested in Direct E-Mail Marketing

Comments and any additional questions:

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