A good Web site  doesn't have to be expensive, intricate or difficult to maintain. It does have to be easy to find, fast loading, easy to navigate, uncluttered, current and useful to your clients.

    A professional website specifically designed to sell is one the most important factors in determining your success. Take your time and make sure you're looking at the complete picture before you begin. If you're not secure in your abilities to create your own website, rather than risk the potential success of your business, consider hiring a professional web designer. Your success depends on it.

    You must have a professional looking website. Your website is the most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing to the eyes, well organized, easy to navigate and load quickly.

Please send your comments to Ralph Iarussi. This document was updated 9/28/2004.